Itisaluna selects Routomessaging SMS services

Routomessaging has announced that Itisaluna Abr Al Iraq has begun using its global SMS services, enabling subscribers to send and receive texts to and from anywhere in the world.

Itisaluna Abr Al Iraq is a national fixed wireless voice and data provider that offers subscribers products and services.

Aside from broadband and 3G coverage, the offered products include text messaging, SMS2TV which enables users to interact with their favourite television programmes, as well as interactive voice response services for viewers to participate in competitions.

The cost of setting up a new telecommunications business is high and entrants face many challenges to be able to offer truly international services as they extend their network coverage.

Text messaging is one example, and with more than 700 operators in more than 200 countries now operating, Itisaluna would have had to negotiate terms with each to provide two-way text messaging.

Itisaluna selected Routomessaging for an instant solution, tapping into its competitive termination rates with global mobile operators.

With one price list and one connection, Itisaluna provides customers with more competitive SMS rates and interactive worldwide outreach.

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