New Brand Tribalism offers consultancy services

New Brand Tribalism is a consultancy specifically designed to help companies unify their brand tribes, enabling them to create new value, competitive advantage and business performance.

Brand tribes consist of groups of people connected to each other through their shared belief in the culture of the brand of their choice.

As consumers and employees, people already belong to many brand tribes, whether it is being an Apple devotee, a supporter of Barack Obama or even a fan of the Twilight phenomenon.

Faced with crowded markets, flat growth and growing cynicism, the most effective organisational tribe of the 21st century is a single, united brand tribe.

Known as New Brand Tribalism, successful new brand tribes do not need to have the best customer service; they do not even have to have the best products, but they must have authenticity, a clear identity and an open approach to engaging with their tribes within their organisations (for example, employees or stakeholders) as well as outside (for example, customers and the media).

New Brand Tribalism has developed a framework that enables organisations to unify management disciplines including brand, culture and organisational development, to drive improvements in business performance.

Using audit tools and new brand tribalism model, the consultancy aims to help companies to: identify, understand and describe who their brand tribes are; develop strategies to unite networks of brand tribes behind a compelling brand truth or strategy; and design interventions and environments that modify the behaviours of brand tribes, inside and out, for business benefit.

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