Robson Brown develops identity for shopping centre
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Robson Brown product story
Edited by the Marketingweek Marketplace editorial team
Sep 14, 2009
Robson Brown has developed a new identity for the Metrocentre mall in Gateshead, Tyne and Wear.
The marketing and communications agency has developed a new face for the dining and entertainment mall of the Metrocentre, which has now been dubbed Metrocentre Qube.
The creative work behind Metrocentre Qube incorporated concepts from a separate re-branding project that Robson Brown carried out to revamp the shopping centre's logo.
The agency had developed a font designed to rebrand the shopping complex, which it implemented into the designs for Metrocentre Qube's identity to make sure it fitted with the overall look of the shopping centre.
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