Virgin Holidays picks RO Eye for affiliate plan
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RO Eye product story
Edited by the Marketingweek Marketplace editorial team
Jun 24, 2010
Virgin Holidays has appointed RO Eye to develop a long-term affiliate marketing strategy for the tour operator.
RO Eye will develop a strategic approach for Virgin Holidays, beginning by launching a new programme that will support existing affiliates and also increase the number of affiliates that the tour operator works with.
It will also ensure that the brand is reaching the best audiences with its products.
Virgin Holidays launched its Rockstar Service campaign in May 2010, and affiliate marketing activity will help push the message of its key brand differentiator of unbeatable service over the next 18 months.
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