RO Eye to grow Blackwell's affiliate channel
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RO Eye product story
Edited by the Marketingweek Marketplace editorial team
Feb 15, 2010
Blackwell UK has appointed RO Eye to manage and grow its affiliate marketing channel in 2010.
The agency will be managing affiliate activity for the Blackwell website, driving traffic to the brand's customer-facing retail site.
The retailer will also be increasing its social media and community activity in 2010.
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