Goldshield picks R.O.Eye for affiliate marketing

Goldshield, the British pharmaceutical and healthcare company, has announced R.O.EYE as the latest addition to its affiliate marketing programme.

Performance marketing specialist R.O.EYE, the first and largest affiliate management agency in the UK, will be working across a number of Goldshield's existing brands.

Digital marketing is a key focus for Goldshield as it looks increase its marketing share among UK consumers and position its offerings as the best quality healthcare products and food supplements available in the UK market.

Mark Kuhillow, founder and managing director of R.O.EYE, said: "Goldshield already has an established online marketing strategy but our role will be to ensure that the organisation partners with suppliers who engage with its target audience.

"By consolidating affiliate marketing, SEO and paid search, we are able to enhance the efficiencies generated online through a centralised planning model.

"With the huge growth in the affiliate industry it has become more important than ever for companies to ensure that the high volumes of traffic they receive are effectively integrated into a wider digital planning model".

R.O.EYE is committed to driving best practice in the sector and has pioneered a number of new technologies and approaches to affiliate programmes over the last three years.

As a result, the agency has established itself as the largest of its kind in the UK.

This announcement follows a number of other recent new business wins for the company, which also recently unveiled an affiliate industry first - its new strategic planning tool, ICON planning.

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