Product category:
Affiliate marketing
News Release from: R.O.EYE | Subject: Icon Planning
Edited by the Marketingservicestalk Editorial
Team on 06 February 2008
R.O.EYE unveils pioneering new affiliate
tool
R.O.EYE, the UK's largest specialist affiliate marketing agency, has unveiled Icon Planning (IP) - a pioneering new tool for affiliate merchants.
Delivering powerful and quantifiable analysis, Icon Planning is unique in the affiliate market Focusing on individual sectors, the tool establishes which websites are controlling traffic and the affiliate programmes in operation
This article was originally published on Marketingservicestalk on 3 Aug 2007 at 8.00am (UK)
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R.O.EYE brings analytics to affiliate marketing
R.O.EYE, the UK's largest affiliate marketing agency, has launched an internal data analysis tool to offer clients the ability to analyse affiliate programmes beyond standard sales figures.
With this information, it then records how popular the affiliate programmes are and derives what openings there may be for potential new merchants.
"Icon Planning introduces a new dimension when analysing the affiliate marketplace; by developing proprietary planning tools to be used alongside detailed results, the software allays new merchants' fears about affiliates and allows them to get involved in this important industry", explained Mark Kuhillow, Managing Director.
Traditional forms of market analysis have often encountered difficulties in conveying the results of the complex data yielded.
Even though Icon Planning processes large amounts of data to provide the most comprehensive models of the markets, its use of simple charts and graphs allow for an easy understanding of these insights.
"The aim of Icon Planning is to demonstrate to merchants, who are unfamiliar with their relevant affiliate space, its online landscape and the best ways to penetrate it", added Kuhillow.
"By analysing the current position and activity of their competitors, this powerful new tool provides a competitive edge in this increasingly crowded market place".
R.O.EYE has pioneered a number of new technologies and approaches to affiliate programmes over the last three years.
Icon Planning is an offshoot of the Icon data analysis application developed by R.O.EYE to remain at the forefront of data comprehension in the affiliate world.
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