Product category:
Affiliate marketing
News Release from: R.O.EYE
Edited by the Marketingservicestalk Editorial
Team on 05 February 2008
R.O.EYE warns affiliates to adopt best
practice
R.O.EYE, the UK's largest specialist affiliate marketing agency, says the affiliate industry must look to establish and adopt best practice, or risk damaging its current rate of rapid growth.
The agency has issued the warning following a poll conducted amongst affiliates, affiliate networks and their own clients, who all voiced their concerns in advance of last week's IAB Affiliate Council meeting "The affiliate industry has grown extremely rapidly over the last twelve months," said Mark Kuhillow, Managing Director of R.O.EYE
This article was originally published on Marketingservicestalk on 3 Aug 2007 at 8.00am (UK)
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R.O.EYE brings analytics to affiliate marketing
R.O.EYE, the UK's largest affiliate marketing agency, has launched an internal data analysis tool to offer clients the ability to analyse affiliate programmes beyond standard sales figures.
"Affiliates generated more than GBP3 billion of online spending last year, according to the recent e-consultancy report, compared to just over GBP2billion in 2006 - we all want that to continue, but we need to ensure that we are showing the brands we work with the sort of ROI they are achieving through their affiliate programmes.
"The industry needs to be more transparent with the figures.
"What does a good affiliate campaign look like? The truth is that, without any figures to benchmark against, no one can really know and that makes it hard for the industry to demonstrate its value to clients used to more rigorous measurement".
Since its creation in 2004, R.O.EYE has looked to set and maintain standards for the industry to follow.
As a pioneer in the affiliate marketing space, the agency has always strived to be professional and innovative in its approach - with initiatives such as the recent introduction of the Icon planning tool to analyse the affiliate marketplace and allow clients to understand what affiliate campaigns can achieve.
This followed the launch in 2007 of the Icon data analysis application which has allowed R.O.EYE to compile and comprehend a variety of data types relating to the affiliate world.
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