Everything Play picks R.O.EYE as affiliate agency

R.O.EYE, the UK's largest specialist affiliate marketing agency, has announced a new client - e-commerce gadget site everythingplay.com.

Part of the Positive Group, everythingplay.com is an e-tailing site which features a wide range of gadgets and games, as well as health and lifestyle products.

The site also offers unique and novelty gifts for all occasions and age groups alike.

Mark Kuhillow, founder and managing director of R.O.EYE, said: "It has become increasingly crucial for e-tailers to use affiliates as part of their marketing programmes.

"Affiliates have already proven they can drive high volumes of traffic to a particular site and this looks set to continue and even increase, as the affiliate industry is still growing.

"By using our wealth of experience in this sector, we can make affiliate marketing a key growth driver for everythingplay.com".

R.O.EYE has pioneered a number of new technologies and approaches to affiliate programmes over the last three years.

As a result, it has established itself as the largest agency of its kind in the UK and this new win follows a number of new appointments, including well-known search marketer Tony Meehan, to keep up with the agency's rapid expansion.

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