Product category:
Affiliate marketing
News Release from: R.O.EYE | Subject: Icon
Edited by the Marketingservicestalk Editorial
Team on 18 September 2007
R.O.EYE brings analytics to affiliate
marketing
R.O.EYE, the UK's largest affiliate marketing agency, has launched an internal data analysis tool to offer clients the ability to analyse affiliate programmes beyond standard sales figures.
The Icon tool has been redeveloped over a 12-month period and will now provide far deeper analysis of client information and affiliate conversion data, resulting in comprehensive, flexible reporting Icon follows the recent appointment of a dedicated R.O.EYE client services department and will allow R.O.EYE marketers to monitor and report on the different elements that impact their clients' sales, including affiliate genre proportions and the diverse factors driving traffic to affiliate sites
This article was originally published on Marketingservicestalk on 6 Feb 2008 at 8.00am (UK)
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The deeper analysis will enable R.O.EYE to strengthen affiliate programmes, producing higher financial returns for clients.
"Icon places R.O.EYE in a unique position within the affiliate marketing industry", said Chris Le Quesne, data manager at R.O.EYE.
"The flexibility of the software means R.O.EYE will be able to report on any kind of data clients need and at any level, making affiliate programmes more measurable, accountable and profitable.
"The tool, previously used to report data to the top affiliate sites, has been adapted and improved in order to meet the exact requirements of our clients.
"A dedicated data department is now in place to manage the new system.
"A specialised data team will free up account managers, enabling them to focus more on strategy, communication and building closer relationships with key affiliate sites.
"The more we know about our affiliate programmes, the more successfully we can manage them".
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