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Rocket Science and e.emotion announce merger
A
Rocket Science product story
Edited by the Marketingservicestalk editorial team
Jan 17, 2008
UK data engineering company Rocket Science is merging with marketing solutions provider e.emotion to create a full-service direct marketing and data agency.
E.emotion will be rebranded Rocket Science with Andrew Campbell, the Founder and Managing Director at e.emotion, becoming the Managing Director of Rocket Science.
Alan Timothy becomes Chairman of the company.
The merged agency will offer creative, as well as strong campaign planning and strategy expertise to clients looking at below-the-line and data-based marketing campaigns, from SMEs through to large organisations.
As a full-service direct marketing agency handling all aspects of direct marketing and data, Rocket Science will offer an extensive range of B2C and B2B direct marketing and data disciplines from direct mail, telemarketing, mobile and e-marketing, through to data buying, analysis, CRM consultancy and print, among a wide variety of others.
Rocket Science's client services, account management and some analysis will take place in the Leeds office with the bulk of the delivery work taking place in Middlesbrough.
Rocket Science works with blue-chip clients that include Shell, GE Healthcare, Jeans for Genes, Tees Valley Regeneration and the Northern Region Strategic Health Authority.
Alan Timothy, Chairman of Rocket Science, said: "Rocket Science and e.emotion complement each other very well - there's very little overlap in what we do.
"Together we have the opportunity to offer strategic, well-planned creative direct marketing campaigns across below-the-line routes for clients, along with a comprehensive data service under one roof - something an increasing number of clients want and we can now provide.
"With Andrew we have a top-class strategist, planner and manager who has a strong background in all aspects of direct marketing and data who will help take the company to the next level".
Andrew Campbell, Managing Director at Rocket Science, said: "The merger allows us to deliver closed-loop direct marketing and data communications solutions to our clients.
"Focusing on taking a highly effective strategic, planning and creative approach to direct marketing and data, we believe in offering all clients, whether they are SMEs or multinationals, the same high-quality, personal level of service.
"I'm looking forward to working closely with Alan to drive the company forward".
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