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News Release from: Robert Carter | Subject: The Balanced Innovator
Edited by the Marketingservicestalk Editorial
Team on 17 January 2008
Book explains secrets of business
success
Innovator Robert Carter has based an inspirational book on experience, success factors and the 'What, How, Why' Balance.
Robert Carter was trying to understand the reasons why certain new product developments succeed, while others fail With uncanny consistency he found that organisations were strong in either design and development, or in business process and planning, or in sales and marketing, sometimes in two out of three but rarely in all three
On these rare occasions, the new product development was a success.
When one or more factors were weak, however, the project failed.
Buoyed by this discovery he took the research into new fields such as new business proposals, sports teams, and even into personal and career development.
People and organisations that understand, execute and demonstrate strengths in all three are much more successful than those who are weak in one or more factors.
Carter calls this the 'What, How, Why' Balance, where success depends on not only understanding what to do, or how to do it, but equally on why.
His new book, The Balanced Innovator, shows readers how to understand the importance of achieving the What, How, Why Balance, but also how to measure it and what to do to achieve it.
Carter challenges us to think beyond world-class performance, and describes how to render competitors' efforts irrelevant.
He also explains the strategies for listening to the 'chorus of the customer', and his approach makes it clear just how everybody in an organisation is responsible for business growth.
"Carter is The Balanced Innovator, his experience, knowledge and expertise give him an edge when digging into the corporate innovation process", said Jim Jindrick, Mentor-in-Residence, Eller College of Management, University of Arizona.
"His perspectives are invaluable to both individuals and companies seeking new growth opportunities".
Christina Mercer, a Six Sigma Black Belt at Raytheon, added: "The Balanced Innovator has many applications besides innovation: I assessed my own What, How, Why Balance and made a bold but exciting career decision that I would have probably ignored otherwise".
Though he had never intended to write a business book from his original PowerPoint charts and jottings, Carter is now hooked and is already close to finishing his next book, a parable about Six Sigma and Innovation called The Sigmavators.
He is also following up on The Balanced Innovator with a broader book called The Balanced Life.
Robert Carter is a practising innovator and Six Sigma Black Belt now based in the North West of England, having spent the last 10 years in North America.
He has traveled to 35 countries and has led new business teams to over $2.5bn of new business.
The Balanced Innovator is available from Wheatmark.
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