MIT selected to host and run 68 100 service
An
Infomob product story
Edited by the Marketingweek Marketplace editorial team
Dec 2, 2009
Mobile Interactive Technology (MIT) has been selected to host and run voice and SMS services for 68 100, a directory enquiry services provider.
The service from 68 100 is hosted on MIT's Voice Gateway platform at a flat rate fee of GBP0.35/min on all mobile networks except O2, where calls will be charged at GBP0.25/min.
The low-cost directory enquiries service is claimed to be attractive to advertisers as it provides them with direct one-to-one communication with their customers as part of their mobile marketing strategies.
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