Rippleffect redesigns Fulham FC website

A Rippleffect product story

Edited by the Marketingweek Marketplace editorial team Jun 23, 2009

Fulham Football Club has commissioned digital agency Rippleffect to redesign its web pages as part of a continued drive to enhance user experience.

The digital agency was the preferred choice, following presentations by a number of other agencies, to redesign web pages to include new content and features, as well as creating a more streamlined experience for users.

The site, which currently attracts close to 130,000 unique users per month from fans across the globe, will refresh its page content in time for the start of the 2009/10 Premier League season.

The new design is aimed at providing a better visitor experience and to increase the frequency of visits to Fulham FC's website.

It also aims to increase the time users spend on the site, providing advertisers with a more engaged audience.

A key element of the brief was to drive the online commercial opportunities of the football club through advertising and functionality.

The improved usability allows easier ticket booking and merchandise purchases.