Product category:
Web design and development
News Release from: Rippleffect | Subject: website design
Edited by the Marketingservicestalk Editorial
Team on 16 June 2008
Website brings Crowne Jewell to
Manchester
Digital agency Rippleffect, which developed the MEN Arena's website, is supporting the Crowne Plaza's move into Manchester with a website designed to drive interest and sales prior to the launch.
The website incorporates an innovative Content Management System (CMS) and has been designed to increase the frequency of user visits, build customer loyalty and develop relationships with users to enable long term growth of the hotel's customer database and increase occupancy rates Bob Fairweather, general manager at Crowne Plaza Manchester City Centre, commented: "A stand-out online presence is critical in the hospitality industry and it is important we use progressive e-techniques to stay on top of the market
This article was originally published on Marketingservicestalk on 22 Mar 2007 at 8.00am (UK)
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"The CMS system efficiently manages customer data and allows targeted email marketing campaigns to ensure stakeholders receive email and offline offers specific to their interests and takes into account their response from past visits to the site".
Ben Hayward, creative director at Rippleffect, said: "The site has been designed with a keen focus on accessibility and features a management blog, RSS newsfeed and recruitment section that keeps people updated on hotel news and development in the run-up to opening".
Fairweather added: "The new website will play an important role in supporting Crowne Plaza's marketing and sales strategy and driving repeat visits".
The site, www.cpmanchester.com, went live in April 2008.
The Crowne Plaza Manchester City Centre opens on 1 September 2008.
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