Product category:
Web design and development
News Release from: Rippleffect
Edited by the Marketingservicestalk Editorial
Team on 04 April 2008
Trinity Mirror acquires Rippleffect
Studio
Trinity Mirror is pleased to announce the acquisition of Rippleffect Studio, an award-winning online web design and development consultancy.
Rippleffect is a market leader in the development and operation of sport, leisure and retail websites in the UK and will enable Trinity Mirror to rapidly build on its existing businesses in this area Rippleffect's expertise and experience in sports web development complements Trinity Mirror's existing Sport Media business, which publishes a range of specialist sports publications including the match-day programmes of Liverpool and Everton football clubs
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
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The acquisition also enables the fuller diversification of revenue streams by offering integrated e-marketing and online services together with print to existing and potential customers.
Rippleffect's Managing Director, Ben Hatton, will continue to lead the fast-growing business which was founded in November 1999 and has enjoyed rapid expansion and a growing reputation ever since.
Clients include Everton, Southampton, Celtic and Fulham football clubs, Total Fitness, Salonlines, Littlewoods, Mercedes-Benz, The Living Room Group, Heathcotes, Merseyrail, Northwest Regional Development Agency, Merseyside Police, University of Liverpool and Floors2Go.
Hatton commented: "Rippleffect has enjoyed continued success during the past eight years, which has been achieved by taking a client-focused approach to market and balancing creativity with client objectives to develop e-solutions that deliver tangible benefits.
"Trinity Mirror shares our working ethos and its expertise and experience will promote national growth and success for Rippleffect".
Sly Bailey, Trinity Mirror CEO, said: "This acquisition brings together Trinity Mirror's specialist sports publications and Rippleffect's specialist sports web development under one roof enabling us to substantially grow our revenues in this important sector".
Rippleffect Studio was acquired for an initial consideration of GBP3.2 million plus a deferred consideration of up to GBP2.6 million which is wholly conditional on the achievement of specified operating targets over the next three years.
Rippleffect is expected to generate revenues of GBP3.2 million in its first year of ownership.
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