Product category:
Web design and development
News Release from: Rippleffect
Edited by the Marketingservicestalk Editorial
Team on 07 March 2008
Rippleffect campaign helps Mercedes
capture data
Award-winning digital agency Rippleffect is extending its 'Win With Mercedes' viral marketing campaign to the North East of England after striking-up a partnership with Sunderland Football Club.
The viral campaign offers visitors to Sunderland AFC's official website the chance to win an exclusive corporate hospitality match-day experience at the Stadium of Light and is designed to penetrate and engage the region's business community, build a database of potential corporate customers and support Mercedes-Benz sales Mercedes-Benz opted to rollout Rippleffect's initiative in the North East following the success of the campaign across Merseyside and to complement its sales and marketing strategy
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
Related stories
Website brings Crowne Jewell to Manchester
Digital agency Rippleffect, which developed the MEN Arena's website, is supporting the Crowne Plaza's move into Manchester with a website designed to drive interest and sales prior to the launch.
Coffee wholesaler launches retail website
The Fair Trade Coffee Company called in BeVivid to design and create its retail website in time for Fairtrade Fortnight.
Lucozade Sport shop boosts online sales by 300%
Digital communications agency Worth has successfully helped Lucozade Sport increase year-on-year online sales by 300%.
Colin Niklas, national corporate sales manager at Mercedes-Benz, explained: "The North East's thriving business community constitutes an important part of our target audience.
"However, it is difficult to effectively reach senior decision makers as they are inundated with promotional offers and marketing collateral, and usually very time-poor.
"In 2006, Rippleffect developed and implemented the viral campaign in partnership with Everton Football Club; this approach allowed us to capitalise on a popular-interest that a large corporate audience dedicates part of its limited spare time to.
"Working with Rippleffect will enable us to replicate this success in the North East".
During the 2006-2007 Premier League season, Mercedes-Benz was able to identify a significant number of corporate users, with the vast majority comprising senior management and director level personnel via the Everton campaign.
Ben Hatton, managing director at Rippleffect, concluded: "The competition is quick and easy for people to enter, requires entrants to submit personal data, offers an appealing and relevant prize and includes a 'recommend a friend link'.
All of these factors are geared towards meeting Mercedes-Benz's objectives, while respecting the target market's behaviour.
"Following their recent promotion back in to the Premier League, Sunderland AFC was a natural choice as the partner for the North East campaign.
"The competition is being well received and is expected to generate a high volume of corporate data by the end of the season".
The Sunderland AFC 'Win With Mercedes' campaign went live in January 2008.
• Rippleffect: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
