Product category:
Web design and development
News Release from: Rippleffect
Edited by the Marketingservicestalk Editorial
Team on 07 February 2008
Bargain Booze goes online to build
loyalty
Bargain Booze is looking to build online loyalty and improve data capture in the highly product-focused beverage marketplace with the help of a new-look website.
Digital agency Rippleffect has been commissioned to improve the retailer's overall site to provide a more usable experience to help the company to increase sales, drive repeat purchases and strengthen brand awareness as it aims to grow its market share Mat Leach, marketing manager at Bargain Booze, commented: "Traditionally our customer base has been highly fragmented as the market is extremely price and product sensitive
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
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"This has left little opportunity for targeted marketing to build brand loyalty and an accurate customer database.
"The new website will enable us to cost-effectively capture and regularly refresh customer data, which can be used for tailored marketing campaigns and promotional offers; this will help them drive footfall and revenue".
In designing the new site, Rippleffect has completely stripped away the previous flash animation and developed a fully content managed system to allow franchisees to easily download information.
The site has also been built with search engine optimisation in mind to help improve Bargain Booze's internet page rankings when potential customers search for brands or the locations of stores.
Craig Johnson, commercial director at Rippleffect, commented: "The new website will play an important role in supporting Bargain Booze's marketing and sales strategy and future revenue generation".
The site will also include a dedicated franchisee recruitment section and went live in January 2008.
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