Product category:
Online advertising
News Release from: Right Media | Subject: Right Media Exchange platform
Edited by the Marketingservicestalk Editorial
Team on 06 June 2008
Yahoo! and Havas Digital seal ad
partnership
Yahoo! and Havas Digital, one of the world's leading interactive agencies, have announced a global partnership that encompasses all of the operating units within Havas Digital.
Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!'s technology To better serve its customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online
This article was originally published on Marketingservicestalk on 20 Mar 2008 at 8.00am (UK)
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This important relationship will also include a partnership between Yahoo! and Havas Digital's Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.
Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers.
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In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets.
In addition, the parties will develop global training resources to facilitate Exchange participation.
"By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit our clients," said Don Epperson, chief executive officer of Havas Digital.
"The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale".
"Yahoo!'s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner".
"Yahoo! is proud to partner with Havas Digital in driving online marketing leadership," said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!.
"The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients.
"Havas Digital is a forward-looking agency that we're pleased to be working with at multiple levels".
Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialised CRM solution in Portugal; and N2, offering digital strategy services in France.
Havas Digital is the second largest interactive media company according to the RECMA Interactive Report - October 2007.
Yahoo! is a leading global internet brand and one of the most trafficked internet destinations worldwide.
Yahoo! is focused on powering its communities of users, advertisers, publishers and developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California.
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