Right Media Exchange signs new members

Meta Network, Httpool and Dada Ad have signed up as the latest international members of the rapidly growing Right Media Exchange, from Right Media, a Yahoo! company.

These agreements extend the reach of Yahoo!'s industry-leading Advertiser/Publisher business and advance its strategy to be the "must-buy" for most advertisers.

Denise Colella, Vice-President - International at Right Media, said: "Meta, Httpool and Dada Ad coming on board highlight the fact that different countries across the globe are embracing the Exchange and this way of doing business.

"Members are particularly benefiting from the fact they can easily cater for the wider aspirations of their clients by extending the scale of their international businesses through the Exchange without needing to go down the traditional and costly route of establishing in-country operations".

Headquartered in Vienna, Austria, Httpool is one of the leading and fastest growing full service interactive providers in Central and Eastern Europe.

Working with leading media and advertising agencies, as well as directly with major international brand names, it is looking to use the Exchange to more efficiently grow its business across Europe and globally, as well as to build and consolidate the business as the market-leading interactive agency in the region.

With strong local presence in Austria, Slovenia, Serbia, Croatia, Bosnia, Macedonia and expanding into Bulgaria, Romania and other parts of Eastern Europe shortly, it represents the most relevant local sites and provides a central point for interactive marketing to advertisers.

Timotej Gala, CEO of Httpool, commented: "The Exchange provides an excellent platform for extending our European and global business; we are also taking advantage of the fact that ad serving is integrated in the Exchange enabling us to instantly scale our offer locally and regionally and further streamline our business operations for the benefit of our clients".

Dada Ad, a division of Italian Stock Exchange listed Dada, is responsible for monetising the group's proprietary community and entertainment sites across both web and mobile channels.

With a portal presence in over 40 countries and a customer base of 12 million users, predominately from the US, Europe and Latin America, Dada Ad is seeking to monetise more effectively its global inventory.

Additionally, it also plans to use the platform to buy impressions in the future.

Meta, a performance based online advertising network based in Israel with over 2 billion monthly impressions, is dedicated to optimising ROI and providing the best deals for its advertisers and publishers around the world.

Its membership of the Right Media Exchange, with its huge international reach, will help it to further deliver value to clients.

Right Media created an open media exchange to bring more efficiency, standardisation and value to interactive advertising.

The Right Media Exchange gives its members an easy way to access more media, form direct relationships and trade at fair market value.

More than 30,000 buyers and sellers trade over five billion impressions a day on the Exchange.

Right Media offers a range of solutions that help these businesses operate more efficiently - from simple exchange access to complete ad management solutions.

Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Hong Kong, Hamburg, Eugene, San Francisco and Tallahassee.

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