PR course gives campaign guidance and more
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Richard Swancott Associates product story
Edited by the Marketingweek Marketplace editorial team
Dec 4, 2009
Richard Swanscott Associates has launched a course aimed at turning small businesses into mini PR machines.
The course, which costs GBP500 plus VAT, starts on 22 February 2010 at the Lymedale Business Centre in Newcastle.
The programme will take participants through planning and implementing a PR campaign.
Attendees will receive guidance on writing newsworthy press releases, developing a long-term PR strategy, which includes events and award applications, and guidance from industry experts on what makes a good story.
The year-long programme, made up of 12 monthly two-hour sessions, will also feature advice on using social networking sites and blogs to bring in business.
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