MarketCare eyes success with rebrand
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Richard Swancott Associates product story
Edited by the Marketingweek Marketplace editorial team
Jul 23, 2008
MarketCare has undergone an extensive rebrand to drive the agency's growth and development.
The firm, based in Stoke-on-Trent, has been renamed as Richard Swancott Associates, and developed a new corporate image, website and brochure.
The rebrand, partly funded by a grant from Business Link West Midlands, is aimed at clarifying the services offered by the company.
Richard Swancott, owner of Richard Swancott Associates, believed the new identity will help the company take on bigger contracts.
He said: 'The new identity will help us develop a consistent marketing strategy and continue to grow the company, with the aim of becoming the premier Staffordshire PR consultancy for small- and medium-sized enterprises.
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