Product category:
Direct Marketing
News Release from: Reed Exhibitions (UK) | Subject: IDMF - IDM Academy
Edited by the Marketingservicestalk Editorial
Team on 02 April 2007
IDM Academy addresses DM's hottest
topics
The Institute of Direct Marketing makes a welcome return to the IDMF this year with an Academy covering brand strategy, customer insight, data issues and digital marketing.
The free-to-attend IDM Academy will be held in a purpose-built 80-seater theatre on the exhibition floor and will be a major draw for marketers needing to find the right mix for their campaigns The wide-ranging programme includes the following
This article was originally published on Marketingservicestalk on 2 Apr 2007 at 8.00am (UK)
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Just like its visitors and exhibitors, The International Direct Marketing Fair's marketing team also has to find more innovative ways to generate a better response to its marketing campaigns.
Strategy - building brands, B2B marketing, campaign performance and profitability.
Customer - CRM, customer experience, customer insight.
Data - data protection, data and research.
Digital - digital marketing, email marketing, mobile and SMS, pay-per-click, search engine marketing, search engine optimisation, targeting and web analytics.
Speakers at the IDM Academy are among the leading thinkers in direct marketing strategy and implementation with experience in top-level client-side and agency roles.
They include: Martin Chilcott of HotChilly, who has held senior marketing positions with American Express, Thomas Cook and Air Miles; Christine Reid, corporate lawyer and expert in information technology law; Neil McCarthy of Tamar, responsible for client relationships with the RAC, Direct Line and Saga; and Jed Murphy, who heads up Carlson Marketing's digital practice.
Lisa Turner, Marketing Director, the Institute of Direct Marketing, said: "The IDM celebrates its 20th birthday this year so we're delighted to be bringing a wide-ranging and exciting seminar programme to The International Direct Marketing Fair.
"The combination of academic excellence and best practice is directly relevant to the issues affecting today's direct marketers".
Chris James, Exhibition Manager of The International Direct Marketing Fair, said: "Education is one of the key elements of The International Direct Marketing Fair, and the Institute of Direct Marketing is among the leaders when it comes to advancing the knowledge and best practice of direct marketing professionals.
"We're delighted to welcome the Institute of Direct Marketing back to the fair with what we believe will be an inspirational IDM Academy and of great value to the visitors".
The International Direct Marketing Fair runs from 1-3 May 2007 at Earls Court 2, London.
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