Product category:
Direct Marketing
News Release from: Reed Exhibitions (UK) | Subject: IDMF - CRM Consultancy Clinic
Edited by the Marketingservicestalk Editorial
Team on 02 April 2007
IDMF launches CRM Consultancy Clinic
The International Direct Marketing Fair has announced a sponsorship deal with Teradata, a globally recognised specialist in Customer Relationship Management and leader in enterprise data warehousing.
Under the deal, Teradata will sponsor and run the CRM Consultancy Clinic at The International Direct Marketing Fair and provide speakers for the its seminar programme The CRM Consultancy Clinic, which will run on all three days of The International Direct Marketing Fair, 1 - 3 May 2007, at Earls Court 2 in London, will be staffed by four experts from Teradata's European operation and its HQ in Dayton, Ohio
This article was originally published on Marketingservicestalk on 2 Apr 2007 at 8.00am (UK)
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Teradata, a $1.5 billion market leader, operates at the leading-edge of the integration of enterprise information, combining databases and making the data available in a consistent way to enable companies to manage customer relationships and support business decisions.
Alongside the CRM Consultancy Clinic, Teradata will provide key speakers for The International Direct Marketing Fair's seminar programme.
Lance Miller, Assistant Vice President, Data Warehousing Consulting Services at Teradata, will explain how companies can go 'Beyond CRM' to assure marketing's value to the organisation is quantified and demonstrated and that customer equity is accurately measured.
Adil Abdelwahab, Head of the Customer Relationship Department of BPH Bank S.A.
in Poland, will present the end-user view of data warehousing and the use of enterprise business models and platforms.
Chris James, Exhibition Manager of The International Direct Marketing Fair, said: "For businesses to truly utilise direct marketing for competitive advantage, the understanding and knowledge they have of their customers and how they communicate with them is of paramount importance.
"Previous visitors and those already registering for this year's exhibition have identified CRM as an area they are keen to learn more about.
"Therefore, we've introduced the CRM Consultancy Clinic to help satisfy this need and are delighted that Teradata will be running this with us.
"They operate at the cutting edge of development in measuring and maximising the value of each and every customer and we are giving visitors to The International Direct Marketing Fair the unique opportunity to access the expertise of Teradata's specialists free of charge".
"The International Direct Marketing Fair is a great venue for Teradata CRM - a leading data-warehouse-driven marketing tool set," said Sam Gragg, Vice President of Customer Management Solutions Marketing for Teradata, a division of NCR.
"Today more than ever, companies are looking for the power to create, manage and measure value for customers and their companies.
"Teradata CRM in the hands of a savvy marketer provides business differentiation and a sustainable competitive edge".
The International Direct Marketing Fair is organised by Reed Exhibitions .
It takes place from 1-3 May 2007 at Earls Court 2, London.
The fair is open from 0930 - 1700 on 1-2 May and 0930 - 1600 on 3 May.
Internet World, the UK's largest business-to-business internet event, will run alongside the fair, showcasing the latest in internet and digital marketing opportunities.
Entry is free for all visitors who register online in advance of the event.
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