Inbox/Outbox finalises event programme

Inbox/Outbox has finalised its educational and comprehensive programme for the 2009 event, which is set to take place on 16-17 June 2009 at the New Connaught Rooms, London.

Highlights include practical advice from Newsweaver, Creatormail and Mardev, inviting delegates to participate in sessions focusing on e-mail newsletters, new-media opportunities and maximising sales revenue.

More than 25 sessions will take place on each day and visitors to the two-day event will learn how to shape business communications through the use of the latest e-marketing innovations and technologies.

Inbox/Outbox will also provide opportunities to hear about real-life challenges from industry experts and discover how other users have overcome these issues in their own organisations.

Denise Cox, newsletter specialist at Newsweaver, will be looking closely at the critical steps marketing and business managers can take to maximise sales and interest from e-mail newsletters.

Delegates attending Cox's vendor session will learn the key strategies that should be put in place to ensure readership and customer engagement is increased.

Mark Brennan, managing director of Creatormail, will be presenting a layman's introduction to e-mail marketing, offering newcomers advice on how e-mail should fit into a marketing portfolio and how e-marketing can be made to integrate with internal data strategy.

Zina Manda, director of Mardev, will be discussing how companies can integrate online and offline media and push-and-pull marketing techniques to drive demand for their products and services.

The session will discuss methods for engaging with an audience, how to increase revenue and the necessary strategies for driving business and embracing new media opportunities.

Delegates are also invited to take part in a range of additional sessions, hosted by the Direct Marketing Association, Acxiom, AIIM, Communigator and IBM.

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