Survey to discover truth behind web 2.0 benefits
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Revolution Events product story
Edited by the Marketingweek Marketplace editorial team
Jun 9, 2009
Inbox/Outbox 2009, in partnership with Mesmo Consultancy, has launched a new survey of web 2.0 adoption in business.
The research aims to discover the truth behind how and why social networking, wikis and blogs are used in private- and public-sector organisations.
Dr Monica Seeley, founder of Mesmo Consultancy, will announce the survey's findings at the Inbox/Outbox 2009 conference, set to take place on 16-17 June 2009 at the New Connaught Rooms, London.
Significant media coverage and speedy take-up by some larger enterprises and international brands has ensured that awareness of social networking is unquestionably high.
The short survey will ask IT, marketing and business professionals the extent to which web 2.0 and collaborative technologies, such as Linkedin, Facebook and Twitter, are actually being used as effective business communications tools, as well as the perceived benefits in doing so.
Key areas of focus for Inbox/Outbox 2009 will include e-mail management and security, data protection issues and enterprise 2.0 and collaborative applications.
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