Neville Brody to Design DandAD Annual 2008

A Research Studios product story
Edited by the Marketingweek Marketplace editorial team Jan 24, 2008

Neville Brody's Research Studios will design the DandAD Annual 2008, the definitive global record of the best work in advertising and design.

Each year the reigning DandAD President selects the Annual designer.

The Annual will be published in September and will contain work selected by 300 leading creatives who will judge entries to the DandAD Awards 2008 in April.

"Neville Brody's Research Studios has been crashing digital and graphical worlds together since the beginning, and it's fantastic that he has agreed to interpret the Annual this year," said Simon Waterfall, DandAD President.

"He has been inspiring designers in multiple disciplines for so long, it will be fantastic to see how he draws them all together under one cover".

The announcement comes as the Awards deadline has been briefly extended to allow agencies and studios a final opportunity to enter at www.dandad.org/awards08.

Work must arrive at DandAD by 4 February.

"Designing the DandAD Annual is a great honour, and, more than that, a great challenge," said Brody.

"Through its Annuals, we make historic statements about the context and role of design and advertising in society.

"Today, that question of identity is as loud as it has ever been, with the seismic shift away from print to electronic media and back again".

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