Product category:
Design services
News Release from: Research Studios | Subject: Retail store concepts
Edited by the Marketingservicestalk Editorial
Team on 12 July 2007
Research Studios creates look for
Lilysportive
Neville Brody's Research Studios (RS) has created the look for Lilysportive, a new sports store concept, specifically dedicated to women.
The 450sqm store is situated in the shopping centre of Val d'Europe in Paris and will be selling all leading brands, with items ranging from sports fashion and trainers to handbags and accessories The store is aimed at the Lilysportive woman; an active, urban and stylish 25-50 year old, who pays attention to her body while remaining feminine and fashionable
This article was originally published on Marketingservicestalk on 6 Dec 2007 at 8.00am (UK)
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RS has art directed the entire space for Lilysportive, including signage, corporate identity, display graphics and a web presence.
Lilysportive is the brainchild of Jacques Krauze and Marie-Jeanne Massias the creators of the highly successful Citadium and Go Sport stores.
Citadium, one of the largest sport stores in Europe, was also an RS project undertaken in 2001.
Research Studios has completed a number of other high-profile retail concepts including New York's Tribeca Issey Miyake, the first in a new generation of Issey Miyake stores.
Lionel Massias of Research Studios commented: "Lilysportive is a great concept that will appeal to women across the country; the design that we arrived at is both feminine and fresh and has a clearly communicated visual language which sets it apart from the established look of existing retails sports outlets.
"It has been exciting to work on a totally new concept that will change the way women shop for sports goods.".
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