NHS utilises Responsys email marketing platform
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Responsys product story
Edited by the Marketingweek Marketplace editorial team
Aug 29, 2008
Responsys, a provider of email and marketing automation solutions, announced it has been appointed by NHS Choices, the National Health Service website to deliver a healthcare communications system.
NHS Choices will utilise the Responsys Interact email marketing platform to contact registered users about their individual health concerns, helping to deliver personalised health programmes on relevant health issues depending on the need of the individual.
As the official website for the National Health Service, NHS Choices helps users make choices about their health, from lifestyle decisions to the practical aspects of finding and using NHS services.
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