Product category:
Email marketing
News Release from: Responsys
Edited by the Marketingservicestalk Editorial
Team on 07 January 2008
Responsys continues its email reign
Responsys, provider of on-demand email and marketing automation solutions, has been named a Leader in "The Forrester Wave: Email Marketing Service Providers, Q4 2007".
According to the vendor summary, Responsys "repeats its top position in Forrester's email marketing service provider evaluation for the second time in a row" According to Forrester, Responsys has "first-rate functionality" that makes it "one of the strongest performers in our study"
This article was originally published on Marketingservicestalk on 17 Dec 2007 at 8.00am (UK)
Related stories
First qualification in email marketing launches
Responsys has partnered with The Institute of Direct Marketing (IDM) to offer the world's first qualification in email marketing: The IDM/Responsys Certificate in Email Marketing.
Responsys received the highest score in the technology platform category (4.63/5.00) and was found to be "among the most scalable".
Responsys also received the top score in the customers category (4.60/5.00), a category that focuses on how strong and diverse a vendor's customer base is, and received a perfect score for its strength of employee base (5.00/5.00).
In citing what makes vendors stand out, Forrester noted that "the top providers in the space connect with their clients as marketers and impart analytical and strategic guidance that improves the clients' business".
Responsys also received the top score in Strategy.
In the sub-categories of the Strategy section, Responsys received perfect scores for its executive vision (5.00/5.00) and its product road map (5.00/5.00).
According to the report, "Forrester applauds the vendor's shift (from ESP to on-demand marketing platform), as it mirrors marketer needs".
Responsys also received perfect scores for its breadth of marketing needs supported (5.00/5.00).
"The Forrester Wave reflects a trend that is transforming our clients' business: successful marketers have evolved beyond simple email delivery concerns to embrace email as a cornerstone of a multichannel marketing strategy spanning email, mobile and direct mail," said John Nugent, Vice President and General Manager of Responsys EMEA.
"We're not surprised to see Forrester single out strategic guidance, triggered communications, strong channel integration, and analytics proficiency as the cornerstones of a successful email marketing programmes.
"Our ability to deliver on these core requirements is driving our outstanding growth and customer retention rate.
"Responsys' placement as a Forrester Wave leader reflects our commitment to providing our customers with the team, technology and vision to improve the performance of their multichannel marketing programmes across the entire marketing lifecycle".
The Forrester Wave: Email Marketing Service Providers, Q4 2007, is a rigorous and extremely comprehensive evaluation of top email marketing service providers based on revenues, features, market presence, and business strategy.
The evaluation process includes an assessment of each vendor's offering across more than 64 different criteria, as well as technology demonstrations, reviews of supporting documentation, and in-depth interviews with key executives and dozens of reference customers.
• Responsys: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
