Direct mail is still best way to reach audiences

Renaddress has launched a new table-top DA607 addressing unit and the 616 advanced printing solution, plus the 550S Polybagger system, all of which can aid DM campaigns.

Direct mail is still the most efficient and personal way of reaching your target audience - especially in these days of overwhelming email "spam" and intrusive telesales.

Renaddress offers an unrivalled choice of systems specifically designed for every requirement, and which offer almost instant payback.

The comprehensive options for direct multimedia printing with colour graphics include compact desktop units in the DA and Imager ranges offering print speeds between 5 and 30,000 per hour up to 600 dpi.

Whether cards, envelopes, bags or wrappers - you can dictate the message, logo, return address and PPI.

Extra width or depth of material is easily dealt with.

And as a reminder, the fully automatic Polybagger concept forms continuous bags from a roll and embraces anything from DL to A4 - single sheets or even 10mm books.

Recent research has proved that quality direct impression printing makes the best impression and significantly improves response rates.

The Renaddress range is also noted for being user and environment friendly.

In turn, the exclusive Hewlett Packard fast-drying ink cartridges add flexibility and efficiency.

All this is supported by software, full training and ongoing service support.

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