Signagelive powers screen advertising at airports

A Remote Media product story
Edited by the Marketingweek Marketplace editorial team May 19, 2010

Digital signage platform Signagelive has been selected by Airport Partners to power its Digital Screen advertising network across nine UK regional airports.

Airport Partners evaluated a number of digital signage platforms before deciding that Signagelive offered it the best solution for its current and future digital-out-of-home requirements for several reasons.

Signagelive provides a fully managed, web-based solution without any upfront capital expenditure and with fixed, predictable ongoing costs.

It integrates seamlessly with the various airport-specific flight information display systems (both hardware and software) to combine local arrival and departure information alongside digital advertising content.

Utilising the Media RSS and Media Manager capabilities of Signagelive, Airport Partners can divide on-screen slots into different dynamic content feeds under the control of local, regional and national contributors.

This enables local advertising slots to be interspersed with national advertising and syndicated news content from Sky to create dynamic up-to-the-minute playlists.

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