Product category:
Point of purchase, retail design
News Release from: Remote Media | signagelive | Subject: Digital Out of Home platform
Edited by the Marketingservicestalk Editorial
Team on 13 May 2008
Remote teams up with Media Plus
International
Remote Media have teamed up with Media Plus International to enable advertisers to deploy media assets to signagelive networks straight from the Advantage media sales platform.
This powerful combination provides the perfect digital signage solution for the digital out of home advertising industry Jason Cremins, CEO, said "We are delighted to integrate signagelive with Advantage the SaaS Media Sales solution from Media Plus International, creating a best of breed platform for Digital Signage Advertising Networks
This article was originally published on Marketingservicestalk on 24 Jan 2008 at 8.00am (UK)
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"Many digital signage software companies have incorporated media sales functionality within their platforms without understanding the requirements of the outdoor media sector.
"Advantage has been developed by out of home media owners who understand the exact requirements to promote and sell media on both traditional and digital media networks.
"Advantage is the first third-party program to utilise the new signagelive Planning Application Programming Interface (PAPI).
"The signagelive PAPI enables full integration and synchronisation of media schedules, campaigns and media originating from third-party applications.
"In addition, the signagelive PAPI provides comprehensive 'as-run' compliance reporting ensuring every instance of a media playback is captured and available for analysis.
"With the addition of the Advantage Media Sales solution to our 57" Digital 4-sheet and new 70" Digital 6-sheet we now have a comprehensive Digital Out of Home platform for both established and new media owners".
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