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Product category: Point of purchase, retail design
News Release from: Remote Media | signagelive | Subject: ITrans display
Edited by the Marketingservicestalk Editorial Team on 07 May 2008

Harrods runs one 'L' of a marketing
campaign

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Design Icons at Harrods pays homage to the unique connection between a designer and the products they create - by uncovering the designer or creative mind behind it.

Running from 15 April to 24 May, Design Icons at Harrods celebrates the leading designers and their products which have burned an impression on the collective consciousness over the past half century from the Rubik Cube to Cartier's Tank watches To help illustrate this, Harrods teamed up with Remote Media and Screen Technology to create a Digital Signage window display that combines the innovative ITrans display powered by signagelive

Jason Cremis, CEO, said: "The use of ITrans enables uniquely shaped high-brightness screens to be installed in-window to attract attention unachievable through the use of conventional LCD or Plasma displays.

"Powered by our signagelive player HD and signagelive mobile GPRS/3G, the ITrans can be remotely updated and monitored from the signagelive platform anywhere in the world using an internet browser".

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