Relevant Traffic delivers search marketing audit

Edited by the Marketingservicestalk editorial team Jan 21, 2008

Relevant Traffic Europe, a pan-European full-service search engine marketing firm, is the first organisation globally to audit its search marketing to independent, industry agreed standards.

Auditing is carried out through independent digital media auditors ABCe and TS Digitala Medier.

Relevant Traffic Europe has delivered search audit reporting for its Swedish and UK-based operations.

The step has been introduced as a pioneering move to improve transparency in search marketing, enabling clients to have access to industry approved, credible and comparable search marketing data.

Transparent and comparable search marketing data makes it possible for advertisers to better measure their return on investment from search-based marketing, including pay per click, price comparison and search engine optimisation.

Jason Sorrell, founder and UK managing director of Relevant Traffic, said: "Challenging aspects of search engine marketing are conveniently avoided by many agencies; robust and ethical SEM firms can be defined by their willingness to open up their performance to scrutiny and demonstrating tangible improvements.

"You can only improve performance based on credible data; we are very proud to be the first company to offer this assurance to our clients.

"Transparency and trust are factors of enormous importance in search marketing data, and we are pleased to set a positive example to the market through this relationship".

Richard Foan, managing director, ABCe and chairman, IFABC Web Standards Committee, said: "Global standards for local markets are fundamental to the online industry; we are delighted to work with TS to deliver this independent search marketing audit to Relevant Traffic.

"We look forward to working with more companies across the globe to deliver similar auditing services".

Charlotte Thur, affarsomradeschef, Digitala Medier, TS Digitala Medier, commented: "This new service provided by TS and ABCe is another product offered to serious providers of internet services".

"The search business is maturing and Relevant Traffic is providing proof of its seriousness and foresight".

Danny Meadows-Klue, co-founder and chief executive, IAB Europe, added: "Online offers exceptional accountability; it beats all other media hands down, but it also brings with it new challenges in counting and measurement.

"We welcome initiatives that raise transparency and accuracy across the market".

The Relevant Traffic group is a pan-European Search Engine Marketing Company with offices in the United Kingdom, Sweden, Norway, Denmark, France, Germany and Spain.

Relevant Traffic transforms website visitors into customers.

Relevant Traffic raises their clients' ROI in search-related areas within digital media such as search engines, contextual environment and price comparison services through outstanding traffic partners, well-educated staff speaking 11 plus European languages and with bespoke technology.

Relevant Traffic's SEM Toolbox is third-party audited with click fraud detection.