Club cash reward for Portsmouth fans
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Reward product story
Edited by the Marketingweek Marketplace editorial team
Oct 27, 2008
Portsmouth FC is rewarding its fans through a loyalty programme, developed by loyalty management company Reward, which allows its fans to save for club gift vouchers.
The vouchers can be redeemed against a replica kit, merchandise and other products at the club stores.
The programme, named Pompey Rewards, gives fans the opportunity to earn 'ClubCash' vouchers to put towards their shopping at participating high street and online retailers including Superdrug, Amazon.co.uk, Cineworld, Halfords and many more.
Paul Bell, commercial director at Portsmouth FC, said: 'The scheme is simple to join and does not require any additional card or keyring fob.
'Season ticket holders and members of the club will be automatically registered to the programme while other interested fans will need to visit the Pompey Rewards website to register their payment cards.
Fans will receive vouchers automatically whenever they've built up enough ClubCash from buying with participating retailers.
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