Pigsback.com trots onto the high street

An online community that rewards its members for interacting with brands has partnered with loyalty management company Reward on a high street loyalty programme.

Pigsback.com research among over 2,000 members revealed that 98 per cent wanted to save on the high street in addition to online and in response the company has developed a programme that brings together the best online and high street savings for its members.

By partnering with Reward, Pigsback.com will now allow its 650,000 members to shop at a large range of high street stores and add the points they save to their Pigsback.com PiggyPoints account, redeemable for a variety of rewards including money-off vouchers.

Pigsback.com has also implemented Reward's collection technology meaning members only need to register their existing payment cards once to start earning PiggyPoints at participating retailers.

Reward's high street retail network includes Superdrug, Cineworld, Halfords and more.

Jo Malvern, Group Brand Director of Pigsback.com, said: "Online shopping continues to grow year on year but we can't forget the high street.

"Traditional retailers still take a massive slice of consumer spending and our recent research showed that consumers remain passionate about saving through their high street shopping.

"Simple and rapid integration with Reward's technology platform helped us to quickly meet our members' demands, by growing the already extensive number of retailers where Pigsback.com members can gain PiggyPoints".

Reward's loyalty management platform provides the technology infrastructure for retailers seeking their own branded loyalty programmes or a managed service offering for retailers looking to join an established loyalty network.

The loyalty programme is implemented as a turnkey solution requiring no infrastructure or software investments from retailers.

Gavin Dein, Chief Executive Officer at Reward, commented: "Consumers want and need to save everywhere they can as the credit crunch intensifies.

"Retailers need to provide them with the tools to do this if they are to weather falling consumer spending.

"The growth of loyalty programmes and cashback sites is testament to their importance and the right one can provide a great opportunity for retailers to hold onto and drive new custom".

Back to top