AC Milan scores hat trick with British fans

Football club AC Milan has launched a loyalty programme for its fans living in the UK using Reward technology.

The programme is powered by Reward, a loyalty management company, and allows fans to collect loyalty points by shopping with selected online and offline retailers; the points can be redeemed for a range of AC Milan merchandise and kit.

AC Milan's loyalty programme uses a revolutionary cardless approach to loyalty developed by Reward, which has been designed with the psyche of the football fan in mind.

Unlike other loyalty programmes, members of AC Milan Rewards don't need a loyalty card to collect points when shopping in partnered high street retailers.

Members securely register their credit and debit cards with a personalised online account and automatically receive their points when making a transaction in any of the participating stores.

Gavin Dein, Chief Executive Officer at Reward, commented: "With football becoming more and more expensive, clubs need to find ways to make it affordable for supporters.

"By introducing a passion-based loyalty programme, AC Milan is providing an easy way for supporters to pay for their passion, while enabling retailers to drive sales and increase footfall".

Reward's technology and retailer network immediately lets members collect points at a range British online and high street shops including eBay.co.uk, Halfords, Amazon.co.uk, Superdrug, CineWorld and JJB Sports.

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