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    <title>RSS News Feed for Reward - from Marketingservicestalk</title>
    <link>http://www.marketingservicestalk.com/news/rej/rej000.html</link>
    <description>Reward news releases on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 20 Nov 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Thu, 20 Nov 2008 08:00:00 UT</lastBuildDate>
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    <item>
      <title>Club cash reward for Portsmouth fans</title>
      <description>Portsmouth FC is rewarding its fans through a loyalty programme, developed by loyalty management company Reward, which allows its fans to save for club gift vouchers.</description>
      <pubDate>Mon, 27 Oct 2008 08:00:00 UT</pubDate>
      <category>Reward</category>
      <link>http://www.marketingservicestalk.com/news/rej/rej104.html</link>
    </item>
    <item>
      <title>Watford FC rewards fans with cash</title>
      <description>Watford FC will be partnering with Reward and Fortress GB to introduce football's first high-street loyalty cashback programme.</description>
      <pubDate>Fri, 18 Jul 2008 08:00:00 UT</pubDate>
      <category>Reward</category>
      <link>http://www.marketingservicestalk.com/news/rej/rej103.html</link>
    </item>
    <item>
      <title>Pigsback.com trots onto the high street</title>
      <description>An online community that rewards its members for interacting with brands has partnered with loyalty management company Reward on a high street loyalty programme.</description>
      <pubDate>Mon, 23 Jun 2008 08:00:00 UT</pubDate>
      <category>Reward</category>
      <link>http://www.marketingservicestalk.com/news/rej/rej102.html</link>
    </item>
    <item>
      <title>Loyalty card fatigue reaches new heights</title>
      <description>Over half of consumers (56 per cent) believe it takes too long to earn meaningful reward points and only 25 per cent think the redeemable items are worthwhile, according to research.</description>
      <pubDate>Wed, 30 Apr 2008 08:00:00 UT</pubDate>
      <category>Reward</category>
      <link>http://www.marketingservicestalk.com/news/rej/rej101.html</link>
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      <title>AC Milan scores hat trick with British fans</title>
      <description>Football club AC Milan has launched a loyalty programme for its fans living in the UK using Reward technology.</description>
      <pubDate>Fri, 14 Mar 2008 08:00:00 UT</pubDate>
      <category>Reward</category>
      <link>http://www.marketingservicestalk.com/news/rej/rej100.html</link>
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