TRG Strata to manage See Tickets data file
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The Read Group product story
Edited by the Marketingweek Marketplace editorial team
Oct 20, 2009
Read Group subsidiary TRG Strata has been appointed by See Tickets to manage the ticketing agency's file of more than 600,000 recent event-goers and its insert channel.
The file is comprised of individuals that have bought tickets for a diverse array of entertainment and leisure events.
Through TRG Strata, See Tickets is inviting UK marketers to take advantage of this source of transactional data.
Updated monthly, the See Tickets file is ideal for marketers seeking insert space and prospect data with which to target active leisure/entertainment consumers with disposable income.
Marketers can make selections by event type and booking source, and all See Tickets data is said to be supplied for use fully PAF-verified, MPS cleaned and purged of all incomplete, business and overseas records.
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