Read Group launches lead marketing subsidiary
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The Read Group product story
Edited by the Marketingweek Marketplace editorial team
Oct 16, 2009
The Read Group has announced the launch of Funnel Lead Marketing.
Funnel's brief is to design and manage lead generation campaigns with the capacity to source, optimise and deliver a winning mix of consumer leads, both in terms of volume and quality.
Funnel will be based at Read's London office.
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