TRG Strata welcomes First Choice as insert client

First Choice Holidays and Flights has appointed TRG Strata - a The REaD Group associated company - to be the travel retailer's exclusive insert manager and sales agent.

A new entrant to the insert market, the exclusive service agreement with First Choice Holidays and Flights will see TRG Strata managing and selling insert space to accompany First Choice's extensive, ongoing invoice mailings.

"We're thrilled to welcome First Choice Holidays and Flights to TRG Strata," said Sally Wilson, Lists and Inserts Manager, in announcing this key TRG Strata client acquisition.

"As one of the UK's leading travel companies, First Choice offers unprecedented access to the highly prized, ABC1 family/couples-orientated leisure and travel market.

"We look forward to maximising the insert potential of First Choice's considerable client base - for the benefit of both the company and advertisers alike".

TRG Strata was formed by The REaD Group in January 2003 offering B2B and B2C marketing services, dataset management, optimisation and prospecting expertise alongside bespoke list rental, insert and email brokering services.

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