GBP25,000 worth of free services to charities

The REaD Group invites UK registered charities to make submissions to receive free data cleansing and consultancy to the value of GBP25,000 via the group's new Charity Data Bursary.

The REaD Group's CEO, Mark Roy, said: "With charity direct mail complaints to the Fundraising Standards Board hitting an alarming high recently, we feel compelled to offer some REaD-powered database management assistance".

By his own admission a hitherto vocal critic of charities' apparent DM excesses, Roy added: "We're cognisant of the considerable financial and technical constraints faced by charity and volunteer organisations, so it's time to stop hollering from the sidelines and muck in to help make life easier and more efficient for fundraisers".

All UK registered charities are eligible to be considered for The REaD Group Charity Data Bursary, which will apply a suite of REaD Group products, including the Gone Away Suppression File (GAS), Xpression and The Bereavement Register (TBR), alongside the MPS and PAF-checking filters to the Bursary recipient's database or mailing list - thus eliminating inaccuracies, increasing ROI and decreasing adverse environmental impacts.

Interested charities can apply online.

While priority will be given to charitable organisations that currently do not use any data cleansing and/or bureau services, all submissions will certainly be considered.

The deadline for submissions is 5pm on Friday 18 July, 2008.

Representatives from The REaD Group will select the successful Charity Data Bursary recipient in association with UK Fundraising, which will announce the successful applicant on Friday 8 August, 2008.

Howard Lake, UK Fundraising's publisher, said: "Accurate supporter data is an essential component of successful fundraising.

"The REaD Group's Charity Data Bursary is therefore a valuable opportunity for one charity to ensure it can catch up with best practice and enjoy even greater direct mail fundraising success".

Roy added: "Hopefully this can be the start of a robust and mutually rewarding new dialogue with our charity marketing colleagues".

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