Product category:
Database management, list services
News Release from: The REaD Group
Edited by the Marketingservicestalk Editorial
Team on 11 April 2008
REaD Group proves three's big company
Data asset management organisation The REaD Group is set to prove that politics, the environment and consumer affairs need not be strange bedfellows at this year's IDMF.
At this year's International Direct Marketing Fair, which runs from 29 April to 1 May, Mark Roy, The REaD Group CEO, will host an illustrious line-up of industry heavyweights during a free series of presentations and panel sessions exploring the impact of the Big Three - politics, the environment and the consumer factor - on the DM industry, both now and into the future Sharing their knowledge, insights and insider stories will be: The Hon Paddy Tipping (MP for Sherwood and the Chair of the Junk Mail All Parliamentary Group), the Green Alliance's Julie Hill, comedienne/columnist/self-proclaimed 'angry consumer' Natalie Haynes, BBC Technology journalist Bill Thompson and The REaD Group's own intrepid eco-adventurers Martin King and Richard Anderson (both freshly thawed from their time in the Yukon)
This article was originally published on Marketingservicestalk on 3 May 2007 at 8.00am (UK)
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National Suppression File relaunches as Xpression
The Direct Marketing Association's National Suppression File has been relaunched under the name Xpression and will be managed and marketed by the REaD Group.
REaD makes suppression service available online
Data management company The REaD Group has enhanced its market-leading consumer suppression services by making them available online.
"Our suppression products such as GAS, GAS Reactive, The Bereavement Register (TBR) and suppressiononline.com all successfully increase the lifetime value of a company's database by optimising data accuracy and retention levels, enhancing the customer experience and maximising response and ROI for marketers," commented Roy.
"As we join with colleagues in seeking to improve levels of corporate responsibility and reduce environmental impacts at a peak industry level, I hope the Big Three can help provide pointers for future best practices for the entire DM sector".
And while at IDMF, be sure to visit Stand W300 and let the Big REaD Calculator demonstrate the substantial savings you too can enjoy via the use of The REaD Group's data suppression products.
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