REaD makes suppression service available online

Data management company The REaD Group has enhanced its market-leading consumer suppression services by making them available online.

Suppressiononline.com has been designed to provide users with a quick and cost effective, pay as you go suppression solution.

This new service makes suppression accessible to all businesses that send mailings whereas alternative offerings maybe unsuitable or inaccessible for smaller companies.

Suppressiononline offers a fast, responsive service for organisations undertaking trigger or event-based marketing campaigns that require quick screening of a proportion of its database.

Suppressiononline is a fully automated service with no prohibitive licence agreements or processing fees.

It provides a complete, flexible solution, which enables users to identify gone aways and deceased records using The Gone Away Suppression File (GAS), National Suppression File (NSF) and The Bereavement Register (TBR).

Suppressiononline also checks for duplicates and screens for badly formed addresses using the Royal Mail's Postal Address Service (PAF).

Once uploaded, users will be able to download a FREE Data Audit detailing the number of matches for deceased and gone away records, duplicates and incorrect addresses.

The user can then select which specific services they wish to purchase.

Charges are based purely on the number of suppression matches and the number of records run against the de-dupe software and PAF.

Mark Roy, Chief Executive and founder of The REaD Group, commented: "Some existing online solutions currently force businesses with limited budgets to buy more than they require when they simply want to suppress deceased and gone-aways, making such desirable aspirations inequitable.

"We are pleased to offer a solution that solves this problem; suppressiononline makes good data hygiene more accessible to smaller businesses because it operates on a pay per record basis and does not require access via a bureau or fixed period licence agreements.

"It is equally useful to large organisations that simply want to just process their data against the established market-leading products.

"The service is an affordable and easy to use solution that literally does what it says on the tin; enables you to manage your suppression online".

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