Product category:
Database management, list services
News Release from: The REaD Group
Edited by the Marketingservicestalk Editorial
Team on 11 September 2007
REaD Group pushes suppression boundaries
Over the past 12 months The REaD Group has presented innovative products to both the industry and consumers such as itsmypost.com, TBR Daily and suppressiononline.com.
The REaD Group has bolstered its strategic management team and further increased its internal knowledge pool by appointing Dee Toomey, former European Product Leader for Acxiom Toomey's extensive experience within the direct marketing industry will be fundamental to continual growth and success of The REaD Group's products and services
This article was originally published on Marketingservicestalk on 3 May 2007 at 8.00am (UK)
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Toomey says: "The strategic vision that The REaD Group has for future development is simply too good to miss - I am really looking forward to be part of what promises to be unparalleled growth".
Mark Roy, Chief Executive and founder of The REaD Group, commented: "Over the last year we have engineered a fundamental change in the suppression dynamic, focusing more on retention and less on simple record removal; the level of consultation that we are now providing to clients requires tangible and intelligent advice married to effective solutions.
"Dee's 10 years plus of solid direct marketing experience and her data knowledge fit perfectly with The REaD Group's future objectives.
"Appointments such as Dee's are crucial to us in maintaining the lead in data management and suppression solutions".
The REaD Group plc is an international data management organisation that enables businesses to achieve the full revenue potential that lies dormant within their databases.
Its array of market-leading and award-winning products and services allow companies to exploit the true value of the asset that is their database.
By embracing best practice and accepting data as the key to improved return on investment, companies are achieving both increased profitability and enhanced brand position.
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