Real Affinity still tops at WH Smith

Edited by the Marketingservicestalk editorial team Nov 5, 2007

Fast-growing event manager Real Affinity has extended its partnership with retail giant WH Smith to manage its travel service requirements over the next three years.

The news follows a recent change in strategy by the retailer - which has 640 high street and travel stores at airports, train stations and motorway service area locations - to streamline its supplier base, resulting in only one supplier managing its internal logistics requirements.

Anita Lowe, Managing Director of the Real Affinity Events Division, commented: "This latest agreement is particularly pleasing as once again it demonstrates our strength, experience and ability to continually deliver at the highest level.

"We have built our reputation over the last 18 years by delivering flexible yet tailored solutions to a variety of blue-chip clients.

"We have worked hard to build our relationship with WH Smith over the last few years, constantly proving our ability to surpass their objectives and deliver projects whatever the size, on time and on budget.

"It proves once again the faith our clients have in us and demonstrates what can be achieved when you deliver consistently on both performance targets and quality".

Founded in 1989, Real Affinity Events is well established as one of the UK's leading event management, accommodation and conference placement companies to deliver end-to-end exhibition, conference production, venue and accommodation placement and event management for an ever-demanding and increasingly impressive client base.

The broad range of high-profile private and public sector clients includes BP/Castrol, Daimler Chrysler, BUPA, BT, Diageo Plc, Honda, Royal Mail, Zurich and the Department of Health.

Real Affinity Events division is the events, venue sourcing and conference and exhibition delivery arm of Real Affinity, which offers fully integrated marketing, also specialising in direct mail, advertising, digital marketing and PR through its creative service division, Real Affinity Agency.