Redeye manages Interflora Facebook strategy

Redeye has been appointed by Interflora to develop a social media strategy, including the use of Facebook, to build the company's brand and increase its online presence.

Redeye set up a Facebook page on behalf of Interflora, with the main idea being to provide a shared community for fans of Interflora to leave comments, post pictures and share feedback relating to the brand.

The company monitored pages, reviewing traffic and viral success.

All comments were fed back to Interflora for advice on how to respond (if at all).

Any comments needing immediate action were flagged by Redeye and dealt with accordingly.

At the initial stage, Interflora, with the help of Redeye, monitored the uptake on the site, specifically looking at the following: number of fans/friends/contacts acquired; number of comments/likes to updates on status; number of discussions started on groups or pages; and number of comments left on profiles.

Redeye advised Interflora on the best way to interact with fans and customers using Facebook.

Relevant offers, promotions and competitions were posted on the page to encourage users to visit the Interflora website or sign up for e-mail subscription.

Just after the first month of the Interflora page on Facebook being live, it attracted more than 700 fans and assisted in the sale of 60 orders made directly from the Facebook page.

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