Redeye creates Facebook page for Interflora

A Redeye product story
Edited by the Marketingweek Marketplace editorial team Nov 20, 2009

Redeye has created a Facebook business page for Interflora as part of the flower specialist's customer engagement strategy.

The main aim of the Facebook page is to provide a shared community for fans of Interflora to leave comments, post photos and share feedback with each other.

The page will also provide a new opportunity to increase Interflora's online mailing list by encouraging fans to sign up for e-mails about offers and new products.

Redeye will help Interflora monitor its Facebook page and provide strategies and campaigns to encourage interaction between Interflora and its fans.

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