Sterne class to discuss importance of attribution
A
Redeye product story
Edited by the Marketingweek Marketplace editorial team
Jun 9, 2009
Redeye has announced that Jim Sterne, founder and chairman of the Web Analytics Association, is to host a seminar entitled 'The Last Click Wins - No It Doesn't' on 9 July in London.
In the seminar, which is being held in the Oracle Building between 09:00-13:30, Sterne will discuss the importance of 'attribution' to improve return on investment.
He will talk about measurement and attribution, covering areas such as site and marketing optimisation, behavioural analysis and dynamic promotions.
The seminar will investigate the long-held theories about which forms of media influence each other, identify how to measure the true interaction between media channels and therefore optimise spend accordingly, and show how marketers can focus reporting to spot insights.
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